Every figure below was verified through Google Search Console, incognito SERP checks, or direct AI platform monitoring at the time of the engagement. Client identities are withheld per engagement terms; findings, workstreams, and metrics are unaltered.
A senior strategy consultant lost two confirmed client enquiries in a single month. Both prospects said they'd done their research and gone a different direction, without saying why. A ChatGPT search of her own name revealed why: the AI described her as a financial-restructuring specialist, a field she'd left eight years earlier, and cited a 2021 forum post with an inaccurate quote misattributed to her about a restructuring she was never involved in.
A full SERP audit showed only 2 of her 10 page-one results were owned or controlled. The rest were outdated, unrelated, or missing entirely.
Person schema, Wikidata entry, Knowledge Panel correction, 14-platform NAP audit, 6 authoritative brand mentions.
4 thought-leadership articles, updated site pages, 2 bylined guest articles, GBP claimed & optimized.
FAQ-schema bio page, forum outreach for correction, weekly ChatGPT/Perplexity/AI Overview monitoring.
48-hour review-request workflow, responses to all existing reviews, category and photo optimization.
| Phase | Weeks | Outcome |
|---|---|---|
| Audit | 1–2 | Baseline established, forum contact made |
| Foundation | 3–5 | Schema live, GBP verified, Core Web Vitals passing |
| Content | 6–9 | 3 new page-one results, forum post corrected |
| Suppression | 10–12 | 8/10 page-one owned, ChatGPT response fully corrected |
Overall score: 16/35. The scorecard below is the actual output format sent to clients. Every audit gets one of these, plus a written findings list ranked by severity.
Two findings from this audit were rated Critical: an unclaimed Google Business Profile showing a wrong phone number, and a homepage loading at 4.8 seconds against Google's 2.5-second threshold. Both were fixable in under a week with no developer required.
Also Available on Request
A full SEO brief plus 1,180-word article, delivered with 8 annotated writer's notes explaining every keyword, structure, and schema decision.
1,900-word guide with Quick Answer box, 7-step HowTo structure, and FAQ schema, built for both search ranking and AI Overview citation.
The complete anonymized PDF version of a delivered audit report; the same document format every client receives.
Prior similar work: the case study above (AI hallucination correction, forum-post removal, and 90-day SERP suppression) is the most directly comparable engagement to name-and-reputation projects involving negative articles, forum content, or social media posts. Additional anonymized examples are available on request during a proposal or interview.
Available on request as part of a proposal, application, or client conversation. No obligation.
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